I’m Caitlin Gianniny. I’m an artist, writer, and communications strategist.
I’ve always done a little bit of a lot of things. My loves include writing, singing, dance, drawing, printmaking, photography, and jewelry-making.
I found my professional home doing communications for advocacy organizations – a place where I can leverage my background in design, education, and neuropsychology – to build effective branding and messaging strategies, and to improve the ways we share information and stories about important issues like education, healthcare, transportation, racial, economic, and environmental justice.
In 2018, I co-founded a worker cooperative with three other women, Samara Collective, that provides communications and marketing support to values-aligned organizations. Over the course of five years at Samara, I led narrative and content strategy, graphic design, front-end web development, and systems design, growing the company from four founders to a ten-person organization. I transitioned to freelancing in 2023.
I see communications as a powerful tool for working towards long-term narrative shifts and policy change, driven by the people who are most impacted. This is the lens I bring to all of the projects I work on: I design with, not for you, to support your goals.