Fan Alliance – Strategy + Design

The Fan Alliance is an exciting new organization–building a way for music fans to help advocate for better pay and working conditions for musicians. I worked closely with the client to develop the branding and website, set up branded materials for social channels and email marketing, and designed palm cards for an in-person event.

In the first six months since launching, we’ve gotten over five hundred sign-on to the pledge to support artists. High-profile artists, such as Rosanne Cash and two-time GRAMMY winner Rhiannon Giddens, are strongly supportive of the effort. Rhiannon shared a post about the Fan Alliance, garnering thousands of likes and hundreds of sign-ups. I’m continuing to work with the client to strategize on growing the reach of the project now that we’ve built the initial infrastructure, and momentum and interest are growing.